My Top 5 Favorite Online Activewear Brands

If you’re anything like me, you find tons of inspiration, specifically clothing inspiration, from social media. And, well, since we’re living in the greatest age ever - aka the age of athleisure - aka a time when you can wear workout clothes even if you aren’t headed to gym, it only seems appropriate to highlight a few activewear brands that are killing the game on social media. Here is a list of my top 5 favorites:

1)        Gymshark

This brand knows what they are doing. Without any brick and mortar locations besides the occasional pop up shop, they have become one of the fastest growing and most recognizable fitness brands in a relatively short period of time. Their digital presence has had a huge hand in that. Not only do they have a strong brand presence, they have gained a significant following by their use of influencer marketing.  

2)       Alo Yoga

 

Now listen, I have never done real yoga and I don’t pretend to know a thing about it. Alo gets me interested by highlighting their products as the perfect pieces to wear for the studio or the streets, and I couldn’t agree more. Now c’mon, take one glance at their aesthetic on Instagram and tell me you aren’t channeling your inner yogi already… yeah same.

3)       Til You Collapse

 

What’s better than a family run business following a big dream? Dare I say really cute workout leggings that don’t require a physical store to fly off the shelves. This small company is finding success with the use of influencers and consistent posts across their social channels.

4)       P’tula

Brand new, founded just a year ago in 2016, this company is making waves because it was created by an influencer who had already established her credibility. It is thriving as an online only shop largely due to the work that the creator, Sami, has put in on her social channels.

5)      JFitness Wear

Another brand that has found great success simply by marketing through digital channels. They’ve created enough buzz through their affiliates to get people (like me) who may have never known they existed, interested in purchasing.

If you can look past the classics like Nike, Adidas, and Under Armor, who obviously use digital marketing to their advantage to sell their merchandise, there are some incredible small activewear brands. The success of these companies listed is especially incredible to me because some of them don’t even have a physical brick and mortar store; their success as a brand comes solely from eCommerce. Except for the occasional pop up shop, these companies are depending on social media and word of mouth almost exclusively to make a profit. It just goes to show how powerful these tools are in today’s market.