Mobile Apps

As technology has permeated our lifestyles, the fitness industry has done its part to keep up. If you need proof, look no further than the app store. Search ‘fitness’ alone and you can spend several minutes scrolling through the various apps that will help you track, train, and monitor your progress over time. There are applications for calorie counting, yoga, running, and anything and everything in between.

No motivation to get to the gym one day? Download a personal training app and be pushed to your limits right there in the comfort of your own home.

Can quite figure out proper form for a new lift? There’s surely an app that will show you the ropes.

Are you kicking butt in the gym but struggling with your diet? Count calories and track your macros with a simple to use app.

The possibilities are endless really, and businesses are undeniably benefiting from having a presence on the app store in this industry. 

Here are a few prime examples of branded apps that have taken hold in the fitness community.

1)      MyFitnessPal

MyFitnessPal is an app by Under Armor that claims to be the fastest, easiest way to count calories. It’s rated in the app store with 4.5 stars and has been named the #1 health and fitness app for 4 straight years. For Under Armor to have its brand attached to such a power house is a great move for business. In fact, when you sign up in MyFitnessPal with your email, that is Under Armor’s go ahead to start emailing you with deals and offers. Not a bad move for their marketing team. Not bad at all.

2)      Nike + Training Club

This app is rated 4+ stars in the app store. It features workouts anytime, anywhere and claims to be your ultimate personal trainer. The app offers workouts for all levels- beginner, intermediate, and advanced athletes. AND you can be coached and motivated by some of the most well-respected athletes of our generation… Think Kyrie Irving, Serena Williams, and Cristiano Ronaldo.

3)      All Day

Yet another 4+ rated app, this time from Adidas. The app assists the users my monitoring movement, nutrition, mindfulness, and sleep all to contribute to a more well-rounded, better lifestyle. Arguably very similar to the aforementioned apps, but still a good example of how a big-name brand utilizes an app to be a strong presence in the fitness community.

A mobile presence is crucial today, as we are constantly on the go, lacking time, and interested in getting information quickly and on our own time. These apps provide the perfect solution to all of those issues as they relate to fitness.